30-second commercial spot for Meta and YouTube.
Edmunds needed a social media campaign that would attract viewers to engage with their "Reviews" content.
I created the concept, and animated the different offerings from the brand: expert reviews, video test drives, and vehicle rankings.
The campaign resulted in the highest view completion rate for the brand, and attracted site visitors with the longest dwell times and highest 30-day return rates.
15-second commercial spot for Meta and YouTube.
30-second commercial spot for Instagram.